MIKE MCGRAW
Territory Manager – Minnesota and Dakotas
mmcgraw@mwsmrep.com
BILL PANFIL
Territory Manager – Southern WI
bpanfil@mwsmrep.com
ANNE RODAMER
Showroom Specialist
arodamer@mwsmrep.com
SCOTT SCHUBERT
Territory Manager – Southern WI
sschubert@mwsmrep.com
ANDY SHILT
Territory Manager – Northern WI
and Upper Michigan
ashilt@mwsmrep.com
STEPHANIE BOETTCHER
Project Sales Consultant, Sustainability Specialist
sboettcher@mwsmrep.com
Territory Manager – Southeast WI
Britt brings three decades of experience in the plumbing and heating industry, calling on distributors, multi-family contractors, plumbers, and mechanical contractors to promote new and existing products, plus drive sales through distribution.
A resident of New Berlin, Britt enjoys golfing, biking, and spending time with his family and grandchildren.
My favorite movie
Saving Private Ryan
Favorite vacation:
Hawaii
I’m a fan of:
The Green Bay Packers
Favorite dessert:
Key lime pie
Territory Manager – Central & Northwest WI / Upper MI
Rob joined Midwest Sales & Marketing in 2022 and serves as Territory Manager for Central and Northwest Wisconsin and Upper Michigan. A Greenfield native now living in Berlin, WI, he earned a Bachelor of Business Administration Degree from the University of Wisconsin–Oshkosh and an MBA from the University of Wisconsin–Whitewater. Having grown up around the industry, Rob developed an interest in plumbing early on and enjoys working with customers to deliver a positive experience throughout the sales process. “The MWSM team and the company culture is the best,” he said.
A member of the National Guard, Rob enjoys the outdoors and participating in and watching sports, especially the Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks.
Favorite vacation:
Disney World with family
Favorite dessert:
Bread pudding
If I were an animal, I’d be a:
Gorilla
Territory Manager – Southern MN & SD
Joe is a Territory Manager for Midwest Sales & Marketing, covering Southern Minnesota and South Dakota. A Minneapolis native, he has worked in the HVAC industry for 19 years. He earned his AAS degree in Residential and Commercial HVAC from Hennepin Technical College. Originally considering a career in the electrical trade, a friend introduced him to HVAC—and he never looked back.
At MWSM, Joe provides training, manufacturer updates, and technical support to customers throughout his markets, specializing in hydronics and the unitary side of HVAC. He said the best part of working at MWSM is “the team and support system we have internally, as well as the strong relationships we’ve built with our manufacturers and customers.”
My favorite movie:
The Great Outdoors or Roadhouse
Favorite vacation:
Anywhere with a golf course or lake
I’m a fan of:
The Minnesota Vikings
Favorite dessert:
Crème brulé, coconut cream pie, DQ cake, or vanilla bean ice cream
If I were an animal, I’d be a:
Bear
Territory Manager – Northern MN
Michael is a Territory Manager for Midwest Sales & Marketing, covering Northern Minnesota. Originally from Dassel and now living in Brainerd, he has worked in the HVAC industry for five years. While studying Criminal Justice at Central Lakes College and Saint Cloud State University, a part-time job at an HVAC company sparked his interest and led him to pursue the trade full-time.
At MWSM, Michael builds relationships with wholesalers and customers, provides product training, supports inventory and restocking, and promotes the full line of products represented by the company. He said the best part of working at MWSM is “the family atmosphere and the support from not only the owners but the entire team. Most importantly, they allow you to be you—and they prefer that.”
My favorite movie:
The Lord of the Rings
Favorite vacation:
St. George, Utah
I’m a fan of:
The Kansas City Chiefs
Favorite dessert:
Apple crisp
If I were an animal, I’d be a:
Tiger
Territory Manager – Southern WI
Bill is the Territory Manager for Southern Wisconsin at Midwest Sales & Marketing. A Milwaukee native now residing in Franklin, he is an active member of the American Society of Plumbing Engineers, the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, and the Plumbing Mechanical Sheet Metal Contractors’ Alliance. In his role, Bill manages relationships with engineers, wholesale partners, and contractors. “I like the feeling I can make a difference with the products I sell to improve the industry,” he said.
Bill enjoys attending sporting events and music shows and spending time with his daughter, a University of Wisconsin–La Crosse student.
My favorite movie:
Christmas Vacation
Favorite vacation:
Paris
I’m a fan of:
The Green Bay Packers
Favorite dessert:
Pumpkin pie
Famous Connection:
Packers Brett Favre
Outside Sales Representative – Plumbing
Scott is an Outside Sales Representative at Midwest Sales & Marketing. A Greenfield native now living in Muskego, WI, he earned a Bachelor of Arts in Communication from the University of Wisconsin– Milwaukee and holds a Cross-Categorical Special Education License through CESA #1. Having grown up in a family of plumbers, Scott developed an early appreciation for the trade and entered the plumbing and heating industry in 2025.
At MWSM, Scott represents leading manufacturers and provides plumbing solutions to contractors and clients across the region. He values the company’s supportive
culture and focuses on building trusted relationships while delivering value-driven results.
My favorite movie:
Major League
Favorite vacation:
Disney World or Aruba
I’m a fan of:
The Milwaukee Bucks, Brewers, and Green Bay Packers
Famous Connection:
Packers James Jones
Favorite dessert:
Custard
Project Sales Consultant & Sustainability Specialist
Stephanie is a Project Sales Consultant and Sustainability Specialist at Midwest Sales & Marketing. Originally from Green Bay and now living in Milwaukee, she holds a bachelor’s degree from Carroll University and a Master of Science in Sustainable Management from UW–Green Bay. She is also a LEED Green Associate.
Stephanie began her career in the plumbing industry in 2017, drawing on her background in construction. At MWSM, she supports architects, designers, and pre construction teams by coordinating projects from specification through completion, developing tailored solutions, and managing green building certifications and reporting. She also serves on the ASPE Wisconsin Chapter board as Corresponding Secretary and as Vice President of Membership for the IIDA Wisconsin Chapter.
Office Administrator
Brittany joined Midwest Sales & Marketing in 2018 and coordinates all aspects of office administration. A Waukesha native, she earned an associate degree in Human Services from Waukesha County Technical College and a Bachelor of Arts in Business and Management from Alverno College. At MWSM, she manages the office and supports the principals along with the inside and outside sales teams.
Outside the office, Brittany enjoys hiking, reading, binge-watching TV series, and spending time with her children, Carter and Vanessa.
Favorite vacation:
Guatemala (mission trip)
I’m a fan of:
The Green Bay Packers
Favorite dessert:
Banana pudding
If I were an animal, I’d be an:
Eagle
Inside Sales – Plumbing
Lacey is part of the Midwest Sales & Marketing Inside Sales team, supporting the plumbing side of the business. A Milwaukee-area native, she earned a Bachelor of Science in Commercial Art from Carroll College. Through family connections, she became interested in the plumbing and heating industry and developed a strong appreciation for the field after joining MWSM. Lacey focuses on providing exceptional customer support, handling inquiries related to pricing, orders, product information, warranties, and returns while ensuring smooth communication between manufacturers and customers.
Outside the office, Lacey enjoys hiking, attending music events, and spending time with her family, including her child and two pets.
My favorite movie:
The Wedding Singer
Favorite vacation:
Minocqua, WI
I’m a fan of:
The Milwaukee Brewers
Favorite dessert:
Key lime pie
If I were an animal, I’d be a:
Cat
Quotations Specialist
Alysa has more than eight years of experience in the plumbing and heating industry, getting her start at the suggestion of a former co-worker. In her role with Midwest Sales & Marketing, she specializes in HVAC activities—preparing commercial and residential quotations, assembling quotes, cross checking products, performing light design work, and maintaining quoting systems.
A native of Pewaukee, WI, and current resident of Wales, Alysa enjoys cooking, gardening, hiking, crafting, and gaming with her husband and son.
My favorite movie:
Wayne’s World
Favorite vacation:
Destin, Florida
If I were an animal, I’d be a:
Raccoon
Favorite dessert:
Cheesecake
Inside Heating Customer Service
Blanka joined Midwest Sales & Marketing in November 2024 as an Inside Heating Customer Service representative. Originally from Brno, Czech Republic, and now residing in Waukesha, she was drawn to the plumbing and heating industry because she enjoys learning new things and exploring new fields. “Why not heating—it does get super cold in the Midwest,” she said. In her role, Blanka enters purchase orders, quotes parts, and provides technical support to customers.
Blanka and her husband have two daughters and enjoy skiing, hiking, and traveling the world. She said the best part about working at Midwest Sales & Marketing is her coworkers and the satisfaction of contributing to something useful, especially after working in a more eco-unfriendly industry previously.
My favorite movie:
Cloud Atlas
Favorite vacation:
Indonesia
I’m a fan of:
The Junior North Stars (her daughter’s basketball team)
Favorite dessert:
Anything with quality dark chocolate